Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

[Guest Post] 3 Ways to Deliver Digital Ads with Surgical Precision (and why that trumps viral marketing)

A common request you'd probably hear in ad land is "I need a viral post." We have a pretty good promotion, how do we make that viral, they’d ask. The marketer in you is probably twitching at the idea of conflating branding and performance metrics.

Welcome to the confounding landscape of digital marketing.

Read More

In Singapore, malls need to fear the long weekends. Here's why

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

Read More

Why advertisers should learn to love location data

At Quadrant, we are passionate about location data – and we want you to be, too. We’re proud of our marketing-leading platform, built on the blockchain, which maps and authenticates data making it easier to buy and sell authentic data feeds.

Read More

Introducing Quadrant Audiences - Going Beyond The Moment

We are pleased to introduce Quadrant Audiences, a new data-driven targeting solution designed for marketers, advertisers, and ad agencies who want to leverage high quality location-based mobile data.

Read More

Case Study: Reaching Consumers In Motion with Accuracy and Scalability

Quadrant is working with Quorum Outdoor, U.S. based data-driven solutions provider focused on the out-of-home(OOH) advertising space.

Read More