How to boost out-of-home ad campaigns with Quadrant’s mobile location data
In the digital era, real-life advertising is on the rise. From classic big format billboards to ubiquitous transit ads to versatile digital signages, the out-of-home (OOH) advertising appeal for marketers is growing in all markets, especially in the Asia Pacific region. The trend is clear: the next great advertising channel is the real world. Why?