Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Nadhirah Taleb

Nadhirah Taleb
Event Manager at Quadrant
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Recent Posts

Singapore's unique position as an innovation hub and leading Smart City

Last week, we had a visit from students of Murdoch University Western Australia to the Quadrant office in Singapore.

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Let’s Get Personal -- How Advertisers Use Location Data

“It is an undeniable statement that programmatic advertising is going to take over.”

That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.

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We Analysed Luxury Travellers in APAC, This is What We Found

Luxury travel is one of the biggest sources of revenue for the tourism industry, and some of the fastest growth is seen coming from countries in the Asia-Pacific.

We at Quadrant decided to track these affluent travellers with mobile location data to uncover insights into their behaviour and preferences. The findings and insights was shared at our monthly community event on Thursday, 25th April 2019.

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Event Recap: Out-of-Home Advertising

 

 

How to boost out-of-home ad campaigns with Quadrant’s mobile location data

 

In the digital era, real-life advertising is on the rise. From classic big format billboards to ubiquitous transit ads to versatile digital signages, the out-of-home (OOH) advertising appeal for marketers is growing in all markets, especially in the Asia Pacific region. The trend is clear:  the next great advertising channel is the real world. Why?

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Tabula Rasa Celebrates Women in Tech with Quadrant

 

 

 Quadrant's Tech Leader to Women In Tech:

"Embrace the Challenge"

 

Quadrant’s Director of Engineering Barkha Jasani encourages women seeking to forge a career in the male-dominated technology industry to overcome the odds by embracing the challenge.

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