Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Navas Khan

Navas Khan
Head of Marketing at Quadrant
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Recent Posts

Seasonal Planning for Agencies and Brands

 

With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.

With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.

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In Singapore, malls need to fear the long weekends. Here's why

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

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Why advertisers should learn to love location data

At Quadrant, we are passionate about location data – and we want you to be, too. We’re proud of our marketing-leading platform, built on the blockchain, which maps and authenticates data making it easier to buy and sell authentic data feeds.

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Introducing Quadrant Audiences - Going Beyond The Moment

We are pleased to introduce Quadrant Audiences, a new data-driven targeting solution designed for marketers, advertisers, and ad agencies who want to leverage high quality location-based mobile data.

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Case Study: Reaching Consumers In Motion with Accuracy and Scalability

Quadrant is working with Quorum Outdoor, U.S. based data-driven solutions provider focused on the out-of-home(OOH) advertising space.

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