Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Event Recap: Out-of-Home Advertising

 Event Announcement (Blog Post)-01

 

How to boost out-of-home ad campaigns with Quadrant’s mobile location data

 

In the digital era, real-life advertising is on the rise. From classic big format billboards to ubiquitous transit ads to versatile digital signages, the out-of-home (OOH) advertising appeal for marketers is growing in all markets, especially in the Asia Pacific region. The trend is clear:  the next great advertising channel is the real world. Why?

The virtuous combination of location-data driven insights and innovative marketing campaigns is consistently improving the impact of physical channels in an increasingly digital world. In 2019, consumers are “on the go” more than ever, but they stay connected while doing so. With the right tools in your hands, you can unlock the “power of where” in your OOH advertising. 


At our most recent networking event, Quadrant’s Senior Data Consultant Glenn Harrison drew on his decades of experience to present on how businesses and marketers can improve their outdoor media campaigns with location analytics  

Glenn

 
Quadrant helps business to leverage location-based insights in order to connect and understand audiences”, Glenn said at the event at our Singapore headquarters. And that is the key: understand and connect. But, how?  

Quadrant is designed to be both a reliable and versatile ecosystem. Our platform is fed with verified data by our blockchain powered protocol. In doing this, we can ensure more data is authentic, trustworthy and usable, Glenn said. At the same time, our platform is utterly customisable. Glenn detailed that we offer monthly data from 500 million unique devices, some of it streamed real-time, which “allows users to select and access the relevant data sets they need in order to address a specific business problem or use case”.   

Glenn shared some key takeaways and opportunities in the OOH Ad industry with special focus on the Asia-Pacific. The region leads the sector with almost $13 billion sales in 2018, and the U.S. is the single biggest market worth $7.4 billion in 2018, according to industry research. 

To take advantage of this opportunity, marketers and businesses must have the appropriate tools and understand the current trends that ensure delivery of the right message, at the right time in the right place. To further illustrate this point, Glenn shared some of the ways Quadrant helps companies:  

  • Quadrant enables companies to measure brand awareness and exposure to outdoor media, allowing the advertiser to improve and adjust their strategy using data insights, from location to frequency.  
  • Quadrant can be used to drive store visits with granular segmentation and proximity targeting campaigns 
  • Quadrant provides the location intelligence for programmatic Digital Out-of-Home campaigns. 

If you want to learn more about the topic, we have prepared an ebook for your reference. You can click this link to download it from our webpage. Also, we will be happy to help you with any question about Quadrant potential for your OOH ad campaign. You can reach Glenn via email glenn@quadrant.io to schedule a meeting. Working with us is easy!