Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Unjamming the truth about the hidden impacts of traffic

Researchers have been utilizing location data to produce actionable intelligence that allows governments to save and improve the quality of citizens’ lives. Mobility-based studies continue to gain traction in academia and are being leveraged to unearth the hidden effects of various urban issues. One such problem is traffic congestion.  
 
As the size of the global population increases, so does vehicle ownership. As a result, traffic congestion is only going to get worse with time. Policymakers must have a thorough understanding of the true impact of traffic jams so that they can undertake suitable interventions to address them.  
 
Minoru Higa, a scholar from Simon Fraser – one of Canada’s leading research universities – used Quadrant’s mobile location data to determine if traffic congestion influenced the time people spent at work. This is a unique research focus that has not been explored in existing studies. Here, we discuss how they utilized our data alongside other third-party data to answer this question. 

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5 Key Takeaways from the Quadrant X getchee Webinar: Leveraging Location Data for Retail Success

Recently, we hosted an insightful webinar in collaboration with getchee, showcasing the transformative power of location data in addressing retail industry challenges. This highly informative session attracted industry leaders and enthusiasts alike, all keen to explore the potential of location data. 

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Boost the efficiency and profitability of your supply chain operations with location data

In this fast-paced global economy, supply chain and logistics businesses must constantly innovate to optimize operations, reduce costs, and boost efficiency. We recently published an eBook that delves into the use of Point of Interest (POI) and mobile location data as tools to streamline supply chain operations.

By leveraging location data, businesses can optimize navigation and route planning, and gain insights into their facilities to address disruptions and promote operational efficiencies. The eBook also covers real-world examples, challenges, and best practices for effectively harnessing POI and mobile location data.

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An analysis of how base maps impact POI data representation

Picture this: You're sitting in an Uber or Grab car, and you notice that the driver's screen shows more than just a standard map. It's filled with additional information like pick-up and drop-off points, traffic jams, and accident locations. These are known as thematic layers, and they play a crucial role in enhancing the operations of location-based businesses by overlaying them onto base maps.

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How Quadrant helps you meet your ESG goals with location data

 

ESG (Environmental, Social, and Governance) risks have become increasingly significant concerns for businesses worldwide. Issues such as climate change, social inequality, and data privacy can significantly impact a company's financial performance and credibility. Therefore, businesses must prioritize socially responsible and sustainable practices while driving innovation. This is where Quadrant comes in as your trusted location data partner to help you meet your ESG goals with location data.



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