Welcome to the Location Data Blog!

Geospatial data and technology offers great opportunities for the development of modern tourism applications and businesses. Accurate Point-of-Interest (POI) data is crucial for effective trip planning, online bookings, and location-based services such as digital maps and navigation systems. On the other hand, analysis of mobile location data can offer comprehensive insights into travellers' movement and behavior, allowing businesses to derive actionable business intelligence and improve their offerings.

Location-based technology and services, such as ride-hailing, online marketplaces, and food delivery have become a vital part of daily life. The effectiveness of these services depends on accurate, recent, and comprehensive point-of-interest (POI) data. However, most public maps and widely used POI data sources are outdated.

Experts predict that the need for location-based services will continue to increase, with a projected growth rate of 24.3% and to an industry market cap of over $300 billion by 2030. As the demand for these services grows, the need for reliable mapping solutions becomes increasingly important.

Good quality data is crucial for the operational efficiency of location-based businesses. Location-based analyses used in critical decision-making processes rely on the quality and accuracy of data powering them.

However, location data supply chains are characterized by a lack of transparency and authenticity, because data vendors prioritize volume over quality. To ensure that our customers make the most of their data purchase, we have made significant strides in identifying and erasing fraudulent data within our datasets. One way we achieve this is by examining our own data sources and constantly monitoring activity within our mobility and POI data feeds. We use data visualisation and proprietary AI models to spot instances of low-quality or fraudulent data and remove them before reaching customers. 

A few weeks ago, we announced that Quadrant had collected 250,000 POIs through Geolancer. Today, we are excited to share that we have doubled the size of our database to over half a million POIs!  

The increasing demand for Geolancer's manually collected, recent, and attribute-rich data has encouraged our rapid expansion. Besides hitting the half-million mark, we are happy to report that three of the world's top 5 mapping companies are now leveraging Geolancer's industry-leading POI data.

Besides rapid growth, we also have other exciting news to share.

As a proxy for human mobility within the physical world, raw location data provides unparalleled insights into people’s behaviors and needs. Businesses harness such intelligence to boost performance while governments and non-profit organizations leverage it to execute people-centric development programs.   

However, the location data industry is teeming with issues (obscure supply chains, poor quality control, inflexible business practices, an abundance of non-compliant data, etc.). These factors make it extremely challenging for data scientists and analysts to generate actionable intelligence.   

We’ve crafted a solution brief that details all these problems and elaborates on how Quadrant is solving them through our industry-leading location data offering. The brief also contains use cases and customer success stories with proven results for various use cases.