Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Seasonal Planning for Agencies and Brands

 

With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.

With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.

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Quadrant Audiences Launch Party

 

21 August 2019 - Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.

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Why advertisers should learn to love location data

At Quadrant, we are passionate about location data – and we want you to be, too. We’re proud of our marketing-leading platform, built on the blockchain, which maps and authenticates data making it easier to buy and sell authentic data feeds.

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Introducing Quadrant Audiences - Going Beyond The Moment

We are pleased to introduce Quadrant Audiences, a new data-driven targeting solution designed for marketers, advertisers, and ad agencies who want to leverage high quality location-based mobile data.

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Let’s Get Personal -- How Advertisers Use Location Data

“It is an undeniable statement that programmatic advertising is going to take over.”

That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.

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