Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Event Recap: Out-of-Home Advertising

 

 

How to boost out-of-home ad campaigns with Quadrant’s mobile location data

 

In the digital era, real-life advertising is on the rise. From classic big format billboards to ubiquitous transit ads to versatile digital signages, the out-of-home (OOH) advertising appeal for marketers is growing in all markets, especially in the Asia Pacific region. The trend is clear:  the next great advertising channel is the real world. Why?

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Tabula Rasa Celebrates Women in Tech with Quadrant

 

 

 Quadrant's Tech Leader to Women In Tech:

"Embrace the Challenge"

 

Quadrant’s Director of Engineering Barkha Jasani encourages women seeking to forge a career in the male-dominated technology industry to overcome the odds by embracing the challenge.

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February Update: Continued Positive Momentum

 


 

In February we continued to make strong progress toward achieving our goals for Quadrant. Specifically, our efforts have been focused on sales and gaining customers for our data solutions, with positive results.

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Event Recap: Better Data, Better Decisions, Better Outcomes

 


 

When you need to take cash out of an ATM, you want an ATM to be nearby. Your bank, too, wants you to be able to quickly step to one of its ATMs so that you can carry out your transaction -- and walk away a satisfied customer. But in choosing the locations for installing ATMs in the most convenient places for customers, banks cannot simply rely on guesswork. For banks to make the right decisions, they need the right data.

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Event Recap: “Better Data, Better Tomorrow”

 Any time we order a latte at the coffee shop, tap our phones to ride transit, or hail a car through a ride-sharing app, we are creating data. Isolated, these bits of information are useless. But the aggregation of millions of these tiny data points can paint an incredibly detailed picture of what people need and want, and when and where they want it. That is the core of location data analytics. Unleashing its power, and placing it in the hands of organisations, is Quadrant’s mission.

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