Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Quadrant Audiences Launch Party

 

21 August 2019 - Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.

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Geospatial Media & Communications | Quadrant: Location World 2019

5-6 September 2019, Singapore - Quadrant CEO Mike Davie had the privilege of speaking at Location World 2019 on the topic of Co-creating Geospatial Infrastructure for Consumer Markets last Thursday, 5th September. He also gave a short introductory presentation on Quadrant and the crucial role of data in smart cities, where it can provide insights into areas like understanding and leveraging people movement patterns to build solutions, reducing budget misallocation and over-payment, improving road networks, and even delivering better healthcare. 

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In Singapore, malls need to fear the long weekends. Here's why

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

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Let’s Get Personal -- How Advertisers Use Location Data

“It is an undeniable statement that programmatic advertising is going to take over.”

That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.

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