Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

In Singapore, malls need to fear the long weekends. Here's why

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

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Singapore's unique position as an innovation hub and leading Smart City

Last week, we had a visit from students of Murdoch University Western Australia to the Quadrant office in Singapore.

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Location Data Industry: 3 News & Insights In 3 Minutes

Quadrant.io -- Here are 3 news and insights in the location data industry summarised for you.

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Let’s Get Personal -- How Advertisers Use Location Data

“It is an undeniable statement that programmatic advertising is going to take over.”

That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.

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Location Data - What You Need To Know About it.

Location data is a unique class of data on its' own, the insights provided by location data is invaluable to businesses. However, they do not come without their own set of complexities. 

Here are a few things you should be aware about location data and the data economy. These will help you avoid the common pitfalls when handling and transacting location data.

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