Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Seasonal Planning for Agencies and Brands

 

With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.

With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.

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3 Ways to Deliver Digital Ads with Surgical Precision (and why that trumps viral marketing)

A common request you'd probably hear in ad land is "I need a viral post." We have a pretty good promotion, how do we make that viral, they’d ask. The marketer in you is probably twitching at the idea of conflating branding and performance metrics.

Welcome to the confounding landscape of digital marketing.

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In Singapore, malls need to fear the long weekends. Here's why

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

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Introduction to Quadrant's Data Quality Dashboard

For data professionals, choosing a location data feed that is fit for purpose for your project can be challenging. The problem is that it’s not always clear what the quality of a given data feed is, but with Quadrant’s Data Quality Dashboard we’re changing that. 

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The Uses of Location Data in the Financial Services Industry

Facing increased regulation and disruption from new technology, banks and financial institutions who want to maintain their competitive edge need to leverage on location data.

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