Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Let’s Get Personal -- How Advertisers Use Location Data

“It is an undeniable statement that programmatic advertising is going to take over.”

That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.

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We Analysed Luxury Travellers in APAC, This is What We Found

Luxury travel is one of the biggest sources of revenue for the tourism industry, and some of the fastest growth is seen coming from countries in the Asia-Pacific.

We at Quadrant decided to track these affluent travellers with mobile location data to uncover insights into their behaviour and preferences. The findings and insights was shared at our monthly community event on Thursday, 25th April 2019.

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The Uses of Location Data in the Financial Services Industry

Facing increased regulation and disruption from new technology, banks and financial institutions who want to maintain their competitive edge need to leverage on location data.

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For Businesses, Location Data is the Key to Success

 
In the desert there is a saying: water is life. For many enterprise businesses, the saying should be that data is life. Data is essential to helping organisations identify the habits, needs, and wants of their customers and potential customers. A company without data is like someone lost in the desert with no route to the nearest oasis. This reality is borne out by experience.
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